The British carmaker decided to join other brands that thought they should stand for more than good products, but that can ...

Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...

It feels like a couple of months’ worth of water passing under the Jaguar re-brand bridge is enough to cool off the heat ...

Jaguar Land Rover has invested in a new paint system that will allow customers to choose from almost any colour they can ...

As the car world lost its mind over Jaguar’s Type 00 reveal, I concluded Jaguar had no choice but to do something radical.

Special PR has appointed Jessica McColl as its new head of brand experience. Bringing over two decades of creative and ...

Car giant Jaguar Land Rover (JLR) has submitted plans to expand its Wolverhampton site on the i54 Business Park. The proposed ...

Unable to keep pace with more mainstream European premium brands like Mercedes, JLR is hoping to cater to luxury customers ...

As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...

Like Jaguar, MG is owned by a foreign parent company ... MG was the 10th biggest car brand in Britain by volume, with 81,536 and 4% market share. So what changed? MG’s repositioning hasn ...

The year 2025 is shaping up to be a fascinating one for JLR, primarily due to the Jaguar brand's re-launch. For the 2026 model year, the company plans to compete with luxury brands like Bentley ...