The British carmaker decided to join other brands that thought they should stand for more than good products, but that can ...

Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...

It feels like a couple of months’ worth of water passing under the Jaguar re-brand bridge is enough to cool off the heat ...

Jaguar Land Rover has invested in a new paint system that will allow customers to choose from almost any colour they can ...

As the car world lost its mind over Jaguar’s Type 00 reveal, I concluded Jaguar had no choice but to do something radical.

Jaguar, zebra and snow leopard, oh my! Angel Ramos, Fred Castleberry and Richard Anderson weigh in on the trend.

Special PR has appointed Jessica McColl as its new head of brand experience. Bringing over two decades of creative and ...

Unable to keep pace with more mainstream European premium brands like Mercedes, JLR is hoping to cater to luxury customers ...

Car giant Jaguar Land Rover (JLR) has submitted plans to expand its Wolverhampton site on the i54 Business Park. The proposed ...

Jaguar Land Rover has issued two separate recalls impacting four of its models in the United States. While these two recalls are unrelated, they can both cause the rearview camera display to not ...

As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...