The shake-up to the briefing room came after President Donald Trump used independent media on the campaign trail to win his second term in White House.

Agents, producers, and creator-side executives say studios and streamers have become more open to working with creators.

What Martha cleverly demonstrated is that fans can be inspired to step into the driver’s seat. Instead of passive consumption, making fans part of a community is an art form. This sets the stage for ...

In 2025, influencers will take on an even more central role in shaping brand campaigns and strategies. They won’t just ...