Adobe launched the Firefly Video Model in public beta, bringing text-to-video AI generation to the web. Here's what it costs.

Firefly's Standard plan costs $9.99 per month, the Pro plan will run users $29.99 a month, and there's a more extensive Premium tier in the works.

Everyone can now use Adobe's Firefly AI tool to generate videos as the public beta is open, offering options like Generative Extend and more.

The Firefly Video Model, as Adobe is calling the service, will compete against Sora, a model developed by ChatGPT creator ...

Searchlight Pictures /Courtesy Everett Collection ©Searchlight Pictures/Courtesy Everett Collection Best Picture commentary (Updated Feb. 11, 2025): Sean Baker’s $6 million Palme d’Or winner ...

Niday Picture Library / Alamy Stock Photo 24.Here's Hannes de Jong, the 1970 Pole Sitting World Champion, well, sitting on a pole: Yes, the World Pole Sitting Championship was a real thing.

PC hardware is nice, but it’s not much use without innovative software. I’ve been reviewing software for PCMag since 2008, and I still get a kick out of seeing what's new in video and photo ...

Here’s how it works. Space can be a wondrous place, and we've got the pictures to prove it! Take a look at our favorite space pictures here, and if you're wondering what happened to today in ...

Best Picture commentary (Updated Feb. 5, 2025): This weekend, three major guilds — the Critics Choice Awards (whose final voting closed Jan. 10, before the whole “Emilia Pérez” drama), the ...

Need a home entertainment upgrade on a budget? Here's what you need to look for, plus three very capable home theater setups based on products we've tested. I’ve been PCMag’s home ...

Learn all you wanted to know about animals with pictures, videos, facts, news, and more. Composite photograph by Joel Sartore, National Geographic Photo Ark Amphibians ...