Want to shoot macro shots on your Hasselblad, but don't own the 120mm Macro lens? Now you can achieve macro with any XCD lens ...

At 75mm, it becomes the longest lens in the P series, joining Hasselblad's existing XCD 4/28P (22mm equiv) and XCD 4/45P (35mm equiv) lenses. It's also considerably smaller and more than 60% lighter ...

While today it's Hasselblad and Fujifilm that are known ... To me, Pentax launching a medium format film camera makes all the ...

It costs 99 cents and transforms your iPhone into a digital emulation of the classic Hasselblad XPAN, a panoramic camera no ...