If you have ever purchased a product because the packaging had the word "natural" or appeared to be recycled… you may have been a victim of what we call Greenwashing!

And this brings us the greenwashing dilemma ... Even major players like H&M have been called out for misleading marketing in their sustainability collections. In one lawsuit, items promoted ...

Greenwashing is when companies give misleading information about their products being environmentally sound when they’re not. Example: Volkswagen was promoting ... On top of this, H&M has been accused ...

Esprit, for example ... particularly as the idea of ‘greenwashing’ started to take hold. Towards the end of the decade, Burberry was battling allegations that it was burning unsold clothing, while H&M ...

The fashion industry has a major greenwashing problem. Fashion brands are using misleading ... s attempt at appearing more sustainable than it actually is. Take, for example, H&M’s Loop campaign.

"Vegan" and "plant-based" are not just food labels anymore; they are fashion's latest buzzwords. Imagine walking into a ...

Greenwashing is using misleading or false claims to entice consumers or investors. Learn how to spot and avoid investing in ...

For years, greenwashing has been rampant across the UK business sector, with the food and fashion industries harbouring many of the worst offenders. Supermarkets are often guilty of making misleading ...

These expert approaches can help your brand communicate its sustainability efforts in a way that truly resonates.

Ever wondered if those green claims are for real? 🌍 Dive into the world of greenwashing and learn how to see through the ...