Google has unveiled a new marketing mix modeling (MMM) platform. Can marketers afford to trust it? Can they afford not to?

As someone who has spent years navigating the world of online surveys, I’ve seen firsthand the impact that choosing the right tool can have on your data collection efforts. From my own experiences, ...

Avian flu not an immediate threat to campus, avoiding raw egg and milk products recommended. USC is still in the “peak” of flu season, but influenza A cases are plateauing and are expected to dip ...

In an era where data reigns supreme, understanding team performance has never been more critical. This article draws on the expertise of industry leaders to ...

The shift away from third-party cookies has amplified the demand for innovative solutions that prioritize consumer privacy ...

Google is said to have used its advanced AI to improve malware detection. It revealed that “Over 92% of our human reviews for ...

Society is thriving on our lack of compassion and a growing disconnection. It feels like it was so long ago that all of us ...

Value creation can often be achieved by focusing on three core areas: investing in people, optimizing processes and leveraging technology.

The latest Video Developer Report compiled by Bitmovin shows sustainability slipping down the list of priorities, a casualty of the search for short term profit. The report made clear the industry's ...

tia.yang ( Tia Yang, senior editor): Americans overall are fairly split over tariffs. Broadly speaking, polls this year have ...

Search engine advertising isn’t immune from the fragmentation affecting connected television and other forms of advertising, ...