Google has unveiled a new marketing mix modeling (MMM) platform. Can marketers afford to trust it? Can they afford not to?

As someone who has spent years navigating the world of online surveys, I’ve seen firsthand the impact that choosing the right tool can have on your data collection efforts. From my own experiences, ...

Avian flu not an immediate threat to campus, avoiding raw egg and milk products recommended. USC is still in the “peak” of flu season, but influenza A cases are plateauing and are expected to dip ...

A screenshot of a survey that named U.S. President Donald Trump the “greatest threat to world peace” in 2019 has resurfaced ...

In an era where data reigns supreme, understanding team performance has never been more critical. This article draws on the expertise of industry leaders to ...

The numbers are starting to come in, and many companies report that some gen AI investments are starting to pay off — but not ...

Search engine advertising isn’t immune from the fragmentation affecting connected television and other forms of advertising, ...

The rapid evolution of cloud computing has made cloud migration a strategic necessity for businesses worldwide. As organizations strive for scalability, flexibility, and cost efficiency, cloud ...

The latest Video Developer Report compiled by Bitmovin shows sustainability slipping down the list of priorities, a casualty of the search for short term profit. The report made clear the industry's ...

Platma's Solanlly Rijo Lake explores key AI trends expected to transform marketing for small and medium enterprises in the ...

Health tech companies see big opportunities to put agentic artificial intelligence agents to work. | The AI agents have access to a 360-degree view of patient information drawn from unified clinical ...

AI-powered deep search tools are transforming 2025's digital landscape. This analysis covers advancements in NLP, enterprise ...