Poppi’s viral Super Bowl influencer gifting campaign backfired when social media users started criticizing its choice of ...

Poppi's director of PR and communications told Newsweek that the soda brand can't wait for people to see what's next.

Poppi founder Allison Ellsworth addressed the backlash the brand received over its Super Bowl LIX campaign, which saw influencers given vending machines stocked with the prebiotic soda.