IBM and Scuderia Ferrari HP have collaborated to enhance the Formula 1 fan experience with a new mobile app powered by ...

Ferrari's 18.3% annual revenue growth is fueled by brand prestige, scarcity, and rising ASPs despite flat shipments. Learn ...

The app provides AI-generated race summaries, post-race data visualisations, historical insights, fan messaging, interactive polls, and iconic race highlights.

Sergio Perez fans made their voices heard at Cadillac's F1 launch, chanting "get Checo, get Checo!", but there was no driver ...

Scuderia Ferrari and partner IBM have teamed up to launch a new AI-based app that will transform the F1 fan experience.

Oscar Piastri won an action-packed Formula 1 race full of wheel-to-wheel battles Sunday, extending his championship lead over ...

Ahead of their highly-anticipated entry as the grid's 11th team from the 2026 season onwards, Cadillac have revealed their ...

General Motors’ plans to enter Formula One with its Cadillac team from next year and build an engine by 2029 have not been ...

Ferrari and Charles Leclerc are launching a capsule collection blending luxury and sport. The collection, designed with Rocco ...

Look out for these three revised car liveries on the grid at the Miami International Autodrome this weekend; watch every ...