Even though we all knew it was happening, the sight of Lewis Hamilton in Ferrari red has sparked all manner of meltdowns ...

And that's not including the more affordable watches marketed less to Ferrari owners than to the Scuderia's tifosi. Now, Maranello has formed another partnership with a different watchmaker.

When Scuderia Ferrari announced on February 1, 2024 that Lewis Hamilton would join their Formula 1 team in 2025, the F1 world ...