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42-year-old turned a Facebook page into a real company—now it’s worth $1.4B and spending millions on a Super Bowl commercial
Cessario, 42, is the founder and CEO of Liquid Death, a cheekily-named canned beverage brand that originated with a fake Facebook page ... a toe into the Super Bowl commercial waters in 2022 ...
NBC New York14d
42-year-old turned a Facebook page into a real company—now it's worth $1.4B and spending millions on a Super Bowl commercial
"Outside of the Super Bowl, the amount of spend a brand would need to reach 100 million unique people and have most of them pay attention to your commercial would likely cost many times more than ...
NBC 10 Philadelphia14d
42-year-old turned a Facebook page into a real company—now it's worth $1.4B and spending millions on a Super Bowl commercial
Mike Cessario built his billion-dollar company with plenty of free and low-cost advertising. Now, he's betting on one of the world's most expensive advertising venues: the Super Bowl. "It's the ...