Social media is sound-on. Yet, says Hannah Cahill of Amplify, brands often overlook the audio – not least beauty brands.

All the action at the “E.L.F. TIME Show” on Sunday, Feb. 9 further amplifies the sticky bond e.l.f. has made with the football community throughout the season through the “eyes. lips.

E.l.f. has continued to invest in the NFL during this football season, including with a new campaign for their Power Grip Primer called “eyes. lips. face. fandom.” starring Joey King.

Can a swipe of red brighten a dull complexion? Our beauty editor puts it to the test – and advises on finding your Goldilocks ...

The Minimalist is made for light-to-medium coverage and is buildable to create a natural look without settling into fine lines. It can also double as a contour stick if you’d like to do a little ...

Ahead of Valentine’s Day, the anonymous writer and cook orchestrated a magazine treasure hunt in London — here, she tells us ...

ACTRESS Renée Zellweger is finally back on our screens – but one thing is certain, she’s had more transformations than her weight-obsessed character has had big knickers. Now that ...

If you’re still searching for an easy makeup routine for Valentine’s Day or Galentine’s Day, Lady Gaga's makeup artist Sarah Tanno has the best hassle-free tips for a flawless finish.

“It’s giving Jeff Fungus from ‘Monsters, Inc.,’” joked Leavitt while placing her distended kisser on display for social media ...

As a general rule, the YA genre doesn’t have nearly enough historical fiction in it, yet alone historical romance. But, and ...

GEORGIA Harrison has undergone a painful looking procedure as she warned “it’s not for the faint-hearted”. The reality star, ...

ELLE spoke with nine women who received lifts of various kinds in their 40s. From how they told their friends to recovering ...