Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...

It contains green tea extract and ... Mars Inc. hoping to re-market gum as a stress reliever rather than simply a breath refresher, it is also pitching Orbit, Extra and Freedent as supporting ...

However, there was no guarantee of how significant that growth would be. Extra needed to get people thinking and talking about gum again, specifically, Extra Gum. Data indicated that the pandemic had ...