Twenty years after launching the country’s first men’s fairness cream brand Fair & Handsome, consumer goods company Emami on Thursday said it was relaunching the product as Smart & Handsome to ...

Emami Ltd on Thursday announced that its popular men's cream 'Fair And Handsome', has been rebranded as 'Smart And Handsome'. This transformation, which marks the brand’s bold step forward in ...

Advertisment Five years later, Emami has rebranded its flagship men’s skincare brand, Fair and Handsome, to Smart and Handsome. To amplify the new identity, the personal care conglomerate ...

Calcutta: Faced with the prospect of expanding market reach and challenges of declining sales of existing products, Emami Ltd has decided to revamp the male fairness range by rebranding ‘Fair & ...

The Kolkata-based makers of Fair and Handsome and Zandu Balm said the balance amount of the Rs 1684 crore Kesh King deal will be funded from internal accruals. Kolkata-based FMCG firm Emami has ...

Unlike premium-priced men’s grooming products, Fair and Handsome has been able to reach a wider, mass-market audience, making this pricing strategy a key strength. (Image: Emami) “The idea was ...

Till now, Emami, with its over two-decade-old brand 'Fair And Handsome', has limited itself to a skincare market, which is around Rs 250 crore and also has a play in Rs 500-crore facewash market.

Significantly, earlier this month, Emami announced a rebranding of its major male grooming brand “Fair and Handsome” to “Smart And Handsome” in order to address the consumers preference ...