Duracell has changed hands a few times, but today, it's owned by Berkshire Hathaway — the same conglomerate behind Dairy ...

Because there are so many different battery brands, it can be hard to choose which ones to purchase. Here's a few that we'd avoid and better alternatives.

You can buy these with confidence. They're a known brand outside of the U.S. and their batteries are dependable. It's not going to surprise anyone that Duracell and Energizer are our top-ranked ...

Does it really matter if we buy brand-name or generic batteries? He started with a pair of "blockbuster" brands – Duracell and Energizer – and pitted them against the off-brand Dollar General ...

Duracell has highlighted “bitter truths” in a new out-of-home campaign that features its innovative safety feature, coating its lithium coin batteries with a distasteful substance to prevent children ...

They contract with the biggies such as Rayovac, Eveready and Duracell. Private-label batteries are typically the exact same product as the national brands; only the label and the price are different.

Life test measures how a battery endures repeated charge-and-discharge cycles at hot-climate engine-compartment temperatures. The more cycles endured while maintaining a higher voltage, the higher ...

Life test measures how a battery endures repeated charge-and-discharge cycles at hot-climate engine-compartment temperatures. The more cycles endured while maintaining a higher voltage, the higher ...

Remember Duracell’s PowerCheck? The idea was that a strip built into the battery would show if the battery was good or not. Sure, you could always get a meter or a dedicated battery tester ...