Duolingo 'killed' off its mascot — and somehow capitvated the internet
Duolingo’s Duo the Owl, an internet-famous big green bird, was killed by a Cybertruck in an apparent marketing stunt ...
WFSU6h
Duolingo's owl mascot is a social media sensation. So why did they kill him off?
Duo was fatally hit by a Tesla Cybertruck, the language-learning company announced this week. The snarky owl has been the face of Duolingo for over a decade. Why his sudden demise, and what's next?
The Financial Times1mon
Duolingo’s nagging owl leaves us with nowhere to hide
The owl: symbol of wisdom ... The crazy anthropomorphised personification that pursues users of the Duolingo language-learning app, with his huge eyes, cutesy beak, tufty feathers and mastery ...
Business Insider6mon
The world's meanest app
As the weeks before my trip dissolved into days, I kept up my Duolingo streak, racking up badges and encouraging notifications from Duo, the brand's green owl mascot. Then came my flight — and ...
Inc1mon
4 Lessons From Duolingo’s Marketing Playbook
Duolingo doesn’t just market to its audience ... XCX and Troye Sivan’s “Sweat Tour” to K-pop concerts, Duo the Owl isn’t just a mascot. Duo is a fan’s surrogate, actively participating ...
Creative Review5y
Johnson Banks rebrands Duolingo to showcase its “quirky personality”
Inspired by Duolingo’s owl mascot, Johnson Banks has created a bespoke feather-inspired typeface and illustration guide to unify communications for the brand Language-learning app Duolingo has been ...
Inc12d
Brain Rot or Not: Duolingo Takes Center Stage
Duolingo’s social-media game is a master class in blending humor, cultural relevance, and character-driven branding. Its lime-green owl mascot, Duo, has become a viral sensation, starring in ...