Duolingo's brand mascot has made a remarkable recovery, and it seems it may all be thanks to Ashton Hall's morning routine.

Duolingo staged its owl mascot's death for a marketing stunt ... Duolingo's Japan Instagram page has posts in Japanese and anime-style art, and they feature Duo participating in local trends.

After the buzz about the Duo owl's death a few days ago, Duolingo is trending once again as it recreated Ashton Hall's ...

We caught up with James Kuczynski during SXSW to find out why, when it came to a certain owl, the brand killed it in every sense of the word. The Duolingo mascot, Duo, was unceremoniously killed ...

The report of Duo the Owl's death was an exaggeration, Mark Twain might have said. Duolingo's brand mascot has made a remarkable recovery, and it seems it may all be thanks to Ashton Hall's morning ...

Call it a miracle, or a marketing ploy: Duo the owl is back from the dead. Two weeks after announcing the murder of its sassy green mascot, the language-learning platform Duolingo now says he's ...

Duolingo's owl mascot is dead, and the company seems to be desperately looking for the culprit. The company has been posting on all its social media accounts dropping hints on what caused the Owl ...

Duolingo is killing it with social-first storytelling, proving that innovative marketing can drive viral moments and real momentum.

In my previous article about Duolingo (NASDAQ:DUOL), I argued that the stock was fairly valued with a price target of $328. That target was roughly 5% above its trading price at publication.

Stunts like killing off its beloved mascot Duo have helped the company grow into a massive internet success story.

"Duo, our owl, faked his death in ... has posts in Japanese and anime-style art, and they feature Duo participating in local trends. Last quarter, Duolingo became the first company to use ...