Jonathan Goldsmith, who stars as “The Most Interesting Man in the World” in the popular Dos Equis beer commercials, is engaged in a bitter legal battle with his talent agency, which alleges ...

Who owns Dos Equis? The beer brand is owned by the Dutch brewing ... The famous Dos Equis advertising campaign, “The Most Interesting Man in the World,” was launched in 2006.

We spent the day with actor Jonathan Goldsmith, who became a pop-culture icon through his role as "The Most Interesting Man in the World" for Dos Equis beer. Goldsmith invited us to his country ...

When you think of refreshing Mexican beer brands ... of lime (its murky origins may surprise you); Dos Equis, famous for the Most Interesting Man in the World; or Modelo, a brand often associated ...

Among them was local resident Jonathan Goldsmith, perhaps best known as "The Most Interesting Man in the World" from a popular advertising campaign for Dos Equis beer. “There’s over 300 people here,” ...

In 2006, he booked the role of a lifetime: the spokesperson for a Dos Equis beer campaign that soon made him known to millions as "The Most Interesting Man In The World." Goldsmith lived and ...

A Small Fish in an Overcrowded Pond: In 2007 Dos Equis was a little-known beer brand from Mexico with minimal awareness and equally minimal budgets. It played in a crowded and noisy beer category, ...

At the beginning of 2007, Dos Equis brand equity was going nowhere. Research showed that people had little association other than the fact that Dos Equis was from Mexico, which did not evoke quality ...