This story is part of your SHN+ subscription The baby boomers are at the industry’s doorstep, and operators have their work cut out for them meeting that ...

The education technology company PowerSchool recently disclosed a major data breach that has affected millions of students ...

We’re now witnessing the trend of an increasing number of executive-level marketers and data and analytics professionals ...

In our view, narrow-moat Ralph Lauren's completed restructuring puts it on solid footing as it navigates macroeconomic challenges. In response to poor inventory control and heavy discounting in years ...

Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

Nike’s first big game ad in 27 years and other purpose-driven spots won the night, while ads built on celebrities, humor and politics had an uneven showing.

Betsy began her career as a Client Services Representative and soon transitioned into sales, where she honed her skills and ...

As part of its rebranding, JTS has also unveiled a new logo, website, and brand platform to reflect its expanded vision. The company now provides a high-touch agency approach, using geolocation, ...

For businesses looking to dominate in a competitive market and amplify their lead-generation efforts, now is the time to act.

African startups must embrace digital B2B marketing strategies or risk falling behind in an increasingly competitive market. The rise ...

Discover Sojern's comprehensive insights in the 2025 Destination Marketing report, unveiling crucial trends and strategies ...

Code hidden in DeepSeek's application has been found with the capability to send user data directly to the Chinese government ...