I had the chance to talk to Dan Roche, CMO at Workbooks, about how AI is currently being applied to CRM and which business ...

By embedding CRM functionality into the new Microsoft Outlook, Avid CRM allows businesses to create an all-in-one tool that combines communication, organization, and relationship management in a ...

Getting to know each customer’s story helps you serve them better. If you know (through purchase history and feedback) that ...

For businesses looking to dominate in a competitive market and amplify their lead-generation efforts, now is the time to act.

When businesses invest in marketing, they expect that investment to pay off in sales growth. This is true whether they are ...

[7] [8] The modern evolution of CRM systems began in the 1980s, with Robert and Kate Kestnbaum pioneering database marketing. This was a significant shift from traditional methods, as it involved ...

In this article, we are going to take a look at where Salesforce, Inc. (NYSE:CRM) stands against other ... Cramer was rather direct. He shared “I don’t have the knowledge to be able to make ...

SMBs should appreciate how easy Pipedrive makes it to get started. The CRM integrates with over 400 third-party software packages, so it's easy to align with your existing workflows. You can ...

Imagine a world where your marketing efforts could reach the hands of your target audience directly. No digital distractions, no social media algorithms – just a physical message delivered straight to ...