Gogo's management and board of directors treated the Satcom Direct deal like a merger, rather than an acquisition, CEO Chris ...

Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

Genomic cancer predisposition tests should be done with professional counseling, and the FDA should implement safeguards for ...

Andrew Associates, a certified woman-owned direct-marketing company, is celebrating its 40th anniversary this quarter. Founded in 1985 by Judith Knapp in Wilbraham, the company started in a […] ...

With the all the preparation around 1:1 consent, a lot of marketers planned on moving away from telephone solicitations to ...

Dotdash Meredith (DDM) is expanding its performance-focused contextual targeting solution, D/Cipher, to third-party inventory ...

UK-based payments platform Paysafe has agreed to sell the assets of its direct marketing payment processing unit, Paysafe ...

Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

As we continue to hear from the Head Judges of this year's shots Awards The Americas, Luke Ricci, President of RSA Films and ...

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

Paysafe (PSFE) has entered into a definitive agreement to sell substantially all assets related to its direct marketing payment processing ...

Paysafe's CEO explains the reasoning behind a significant portfolio change. Discover how this decision aligns with the ...