Andrew Associates, a certified woman-owned direct-marketing company, is celebrating its 40th anniversary this quarter. Founded in 1985 by Judith Knapp in Wilbraham, the company started in a […] ...

With the all the preparation around 1:1 consent, a lot of marketers planned on moving away from telephone solicitations to ...

UK-based payments platform Paysafe has agreed to sell the assets of its direct marketing payment processing unit, Paysafe Direct to omnichannel payments provider, KORT Payments. Financial terms of the ...

Learn why interactive content can outperform static content in generative AI search and tips for implementing it.

Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

As we continue to hear from the Head Judges of this year's shots Awards The Americas, Luke Ricci, President of RSA Films and ...

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

Paysafe (PSFE) has entered into a definitive agreement to sell substantially all assets related to its direct marketing payment processing ...

Paysafe (PSFE) agreed to sell its direct marketing payment processing business line, part of its effort to sharpen its focus ...

There are offers and initiatives, as always, but the focus on satellite connectivity is new to carrier advertising.

If you're willing to take marketing and sales just as seriously as you do your brushes and palette, you have a better chance ...

A professional executive looking over a blurred city skyline, highlighting the power of programmatic advertising. Number of ...