The elf Pawer Grip Primer Dog Toy is a limited-edition plush dog toy based on the primer; and it’s selling out fast. It’s a ...

To achieve a gorgeous and stunning look it is necessary to use the right eye shadow palette that comes with versatile shades for both everyday casual wear as well as occasional makeup routine which ...

That's right, the viral e.l.f. Halo Glow Liquid Filter (which gave us glass skin), now comes in a lightweight blurring powder ...

As Meghan Trainor celebrates the 10th anniversary of the album that changed her life, she's also celebrating another milestone—a new campaign with beauty powerhouse e.l.f. centered on cloud skin.

The Glow All Out - Halo Glow Bundle is the most customizable set on the list. It contains six makeup items that range from ...

Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales ...

ELF's CEO, Tarang Amin, said that "consumer mindset" was focused on the LA wildfires and "uncertainty around the TikTok ...