The elf Pawer Grip Primer Dog Toy is a limited-edition plush dog toy based on the primer; and it’s selling out fast. It’s a ...

This article originally appeared in Adore Beauty.If you're a teen (or have a teen in your life), you might need to start packing your school bag!Along with your fresh notebooks and pencils, (if you ...

The Glow All Out - Halo Glow Bundle is the most customizable set on the list. It contains six makeup items that range from ...

Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales ...

ELF's CEO, Tarang Amin, said that "consumer mindset" was focused on the LA wildfires and "uncertainty around the TikTok ...

Budget beauty brand ELF Beauty said demand for the beauty industry was weaker in January because of uncertainty over the banning of TikTok. The company's latest quarter, which ended on December 31 ...

(Reuters) - Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales and profit forecasts, citing weak demand in the mass beauty ...

The pressed powder formula can be used on its own as a foundation, on top of makeup for more coverage, or to touch up. It delivers a blurred, soft-focus glow. The formula is vegan and cruelty-free.

E.l.f. Beauty (ELF) shares are sinking around 26% in premarket trading, a day after the cosmetics retailer lowered its outlook for its fiscal full year following soft sales in January. The ...