You will always have the end of the year to acquire new customers with timely needs. But that can’t be the dominant source of ...

One of the most important metrics to measure is customer lifetime value (CLV). Customer lifetime value can be described as the total profit that a company can expect to generate from a customer ...

The framework exercise is a systematic way of defining the value you bring to your customers. It not only communicates the what, why, and how of your business to its target audience but also becomes a ...