Critics say the new phrase, 'Everyone Must Go', sounded like a clearance sale - so they came up with alternatives.

New Zealand’s new $500,000 tourism campaign to try and lure Aussies across the ditch is being mocked for its three-word ...

Morning Report listeners — have been brainstorming alternatives to the newly unveiled ‘Everyone must go’ tourism campaign.

A new $500,000 tourism campaign aimed to get Aussies visiting New Zealand has been mocked for its simple three-word slogan.

An ambitious Kiwi tourism campaign targeting Australians is being mocked at home and around the world, with comparisons to a ...

“No crocs, no snakes, no killer spiders ... I simply would not pick ‘everyone must go’ as a slogan,” another critic said. The ‘Everyone must go’ campaign follows a change to visa ...