Inflated ROAS? Misleading CPA? The culprit could be duplicate conversions. Here's how to detect and prevent them.

Google announced a number of new tag, analytics and data strategies on Friday including a new Google tag gateway for ...

The benchmarks and tools of 2025 empower you to go beyond surface-level metrics and build strategies that resonate with ...

Tired of limited lookback windows and siloed reports? Use BigQuery for advanced attribution, multi-account aggregation, and ...

Aksinia Chumachenko is a Team Lead Product Analyst at Simpals. Simpals is a Moldovan company with projects in media, e-commerce, sports, education, and technology. It operates Point.md and Știri.md, ...

Contemporary product management has moved away from making decisions based on instinct towards a data-enabled solution where ...

You can create a conversion action from Web and App events within Google Ads, or you can set them up manually. If you choose to use Web and App events from Google Analytics, you won’t have to ...

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which can help you get a better picture of how your various campaigns are affecting your customer conversion journey. Some Google Analytics users used the measurement protocol in UA, which allowed ...