Amongst every brand that’s found lasting value in content, there is one theme - those with the long view are seeing real, ...

As you prepare your business for 2025, commit to understanding both your business goals and your audience’s expectations.

Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are ...

When Travis Vogan, a professor in the University of Iowa School of Journalism and Mass Communications, launched his most ...

Despite initial pushback from DMOs on adopting generative AI, leaders in the sector say it's imperative to move forward.

Mythical, the digital entertainment studio founded by YouTube stars Rhett & Link, hired digital marketing pro Melinda Petrow ...

The Wall Street giant set out to build a marketing 'army' under its first CMO. Some high-level insiders question whether it's ...

The company has also collaborated with entertainment company Doodles for a digital campaign through its McCafé line ...

This was always true to an extent, but content output is rising exponentially and the sheer amount of noise increasingly ...

CLEARWATER, FL / ACCESSWIRE / November 14, 2024 / Bluewater, the fully converged, direct marketing, creative ... high-impact ...

Backspace Marketing, a leader in SaaS SEO solutions, is redefining content development for software-as-a-service (SaaS) ...

YouTube is rolling out new tools to help brands better leverage creator content and its Shorts format to drive measurable business outcomes.