TikTok hired Felicity McVay to convince Disney, Universal and the AFL to use the platform more. Now she’s campaigning to get ...

Filmmaker Kazim Adeoti has spoken on his becoming a content creator and Mercy Aigbe's impact. He also addressed some industry ...

When Travis Vogan, a professor in the University of Iowa School of Journalism and Mass Communications, launched his most ...

Despite initial pushback from DMOs on adopting generative AI, leaders in the sector say it's imperative to move forward.

Mythical, the digital entertainment studio founded by YouTube stars Rhett & Link, hired digital marketing pro Melinda Petrow ...

The Wall Street giant set out to build a marketing 'army' under its first CMO. Some high-level insiders question whether it's ...

The company has also collaborated with entertainment company Doodles for a digital campaign through its McCafé line ...

Piña will oversee distribution, sales and marketing efforts for Electric Entertainment's portfolio of content in Latin ...

AI is dominating the conversation in nearly every industry, and insurance marketing is no exception. McClinton highlighted AI ...

A collaboration with a Web3-fueled entertainment brand includes a “pack ripping” experience on the chain’s app, a merch drop, ...

Be transparent about AI use. Trust is vital, especially in thought leadership. Be upfront about when you’re using an AI ...

This was always true to an extent, but content output is rising exponentially and the sheer amount of noise increasingly ...