Here’s how to move beyond basic location settings and implement advanced targeting for smarter Google Ads campaigns.

29 min 5 sec ago By Parker Herren - 2 hours 1 min ago 4 hours 1 min ago By Jolene Delisle - 4 hours 31 min ago By Elizabeth Moore - 4 hours 31 min ago By Ad Age Staff - 7 months 3 weeks ago ...

Bloomberg is pitching brands on reach and contextual relevance with its latest contextual ad product, AdService, which ...

The first are contextual solutions, which let advertisers find people based on the content they've consumed online. A food brand, for example, can target ads at people reading an online recipe.

Marketers today face many challenges, no matter their industry. With competition coming from all angles and unshakable consumer "ad blindness," brands must find ways to reach niche audiences with the ...

AI-driven optimization, identity-based targeting, and curated partnerships are reshaping B2B advertising strategies in 2025. Persistent, privacy-compliant identity frameworks will replace ...

Google enables marketers to target people with serious illnesses and crushing debt—against its policies—as well as the makers ...

Walmart achieved a significant increase in store visitation lift using both proximity and audience targeting for its Savings Catcher mobile application, according to new data released today by the ...

These technologies enhance personalization, enabling precise targeting and content customization based on user behavior. The automation of tasks, especially through programmatic advertising ...