JioHotstar's technology to allow advertisers to reach audiences based on geography, language, and consumption patterns.

Following Trump's lead, organizations including Walmart, Lowe’s and Meta have announced they would scale back their ...

Launching a TV channel typically starts with content, not an ad tech platform – but FAST channel Creator TV is an unusual case.

Here’s how to move beyond basic location settings and implement advanced targeting for smarter Google Ads campaigns.

The easy road would be to tell you about new race hate laws and leave it at that. But my honest take is that I am conflicted ...

For independent Los Angeles-based agency and consulting firm Wild Card Creative Group (WCCG), the goal – past and present – ...

GPT Operator isn’t a complete solution. Yet. Here's where GPT Operator actually works in PPC applications – and where it ...

From Aura Beauty and Nesting Parties to the Pickle Fix, Pinterest’s ‘not yet trending’ report lays out the data-driven ...

Do you find yourself frequently reaching for over-the-counter eye drops to help relieve your gritty, scratchy and irritated ...

Zeta is an AI-driven company stock and is a top pick for aggressive growth investors despite concerns over valuation and ...

On Tuesday, data platform Hightouch announced it closed $80 million Series C funding at a $1.2 billion valuation.

Universities are faced with the mounting pressure to not only attract prospective students, but to keep them engaged and enrolled.