When designing a logo, the color you choose plays a pivotal role in shaping the way consumers perceive your brand. Red is one ...

New research published in Evolutionary Psychological Science found that exaggerated features in luxury goods can influence ...

We found that while the Kindle Colorsoft is basically a colorized Kindle Paperwhite, its screen holds another difference that ...

The six PWHL teams released their new jerseys on Thursday ahead of the Nov. 30 season opener. Let's break them down.

Their colors bent from red and yellow, tenured since the early 1970s, to blue, silver and red. The logo’s prismatic font was ...

A brand's logo represents the brand’s identity, values, and history. These symbols often carry with them a much bigger story, ...

The Frost unveiled their first branded uniforms on Thursday, two months after announcing their nickname. Minnesota’s ...

The Professional Women’s Hockey League unveiled the home and away uniform designs a little over three weeks before opening ...

Colour and individuality are finally in vogue in the PWHL, a league that spent its inaugural year — out of necessity, mind you — in muted tones and generic uniforms. Gone is the uniformity from the ...

We asked players how they feel about the new ‘Purple Rising’ helmets and what their ideal design would be. Here are the results.

The Professional Women’s Hockey League has unveiled new-look uniforms for its six franchises ahead of the 2024-25 season.