The brand is bringing back an iconic effort with a focus on shareability and customization to engage a cohort of digital natives that crave authenticity.

Super Bowl commercial with the Pittsburgh Steelers legend, we should have known that Coca-Cola could pull off a memorable ...

Coca-Cola has revamped its ‘Share a Coke’ campaign, boosting its relevance for a new generation of soft drinks fans. The ...

First launched in 2011, the personalised packs delivered a sales uplift and engaged more young consumers, something Coke will ...

The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...

--Coca-Cola's European business was targeted by a European Commission antitrust raid earlier this month, Bloomberg says, citing unnamed sources. --The people didn't specify whether the officials were ...

Instagram will now support partnership ads, Facebook will soon test ads in the notifications tab and more ad updates from Meta.

The Lehigh Valley IronPigs are concerned about a proposal to build an elevated athletic stadium at neighboring Executive ...

The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...

When March Madness rolls around, you can expect three things: shocking upsets, last-second thrillers and commercials replayed so often that you want to throw your remote at the TV.

Though the format seemed educational, the Television Academy's Second Annual AI Summit proved more focused on implementation ...

Tampa-based Coca-Cola Beverages Florida, known as Coke Florida, has announced some upcoming leadership changes at the C-suite ...