Taking control of your brand can mean the difference between an unfulfilling job and a rewarding career. But how can you persuade others to take the reinvented you seriously? The author presents a ...

Essential hiking and walking gear for your adventure - These must-have essentials will ensure you're equipped with the best ...

A timeless logo should evolve slowly, ensuring strong brand recognition over time. Helly Hansen was a Norwegian captain who, in 1877, started producing oilskin jackets, clothing and tarpaulins made ...

Unsurprisingly, nine of these restaurant chains are in the casual- or fine-dining segment, but one fast-casual brand did sneak in there with ESPU of $8.3 million. Seven of these chains were in ...

For example, a high-end jewellery brand may use a thin, light font to convey a sense of luxury and exclusivity. An excellent example of subtle fonts in minimalist typography is the logo for a ...

The P/B ratio shows how a stock's market price compares to its book value. It helps gauge whether a stock is undervalued or overvalued relative to its net assets.