Chinese New Year Traditions The figure set is recommended for 10-year-olds and up and contains 1,171 pieces to build a 10-inch tall, 13.5-inch long dragon. LEGO calls it a “striking festive ...
Global brands, such as COACH, showcase their tailored designs and displays for the Chinese market, offering deeply customized ...
Police seized what appeared to be a counterfeit Star Wars Lego set Police in China have uncovered a gang accused of manufacturing and selling $30m (£23m) worth of counterfeit Lego. Officers ...
The LEGO Group has launched over 20 globally-debuted products during its seven consecutive participation to the China ...
The LEGO Group, known for its brick sets, remains optimistic about its long-term growth in the Chinese market, focusing on innovation and local relevance. CEO Niels B. Christiansen reaffirmed the ...
At the Consumer Goods Hall of the ongoing 7th China International Import Expo (CIIE), the LEGO Group is using over 300,000 ...