Audi Debuts Exclusive "AUDI" Brand in China
Audi has unveiled a new brand exclusive to China, named “AUDI.” The launch includes the AUDI E concept car, marking an EV ...
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List of 'global' Chinese brands ever growing
[Photo/Xinhua] Chinese enterprises are transitioning from simple product ... Yang offered three suggestions — focus on ...
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NIRAS Building LEGO's New Product Development Hub
Denmark-based multi-disciplinary and multinational engineering consultancy NIRAS working on groundbreaking LEGO innovation campus LEGO owners KIRKBI is building the LEGO Group's new Innovation Campus ...
Why Ralph Lauren, the all-American luxury brand, is a hit in China
As luxury brands struggle to resonate with Chinese consumers, Ralph Lauren is thriving by leaning into its American heritage and preppy core products.
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Global brands showcase tailored designs at CIIE to capture Chinese market
Global brands, such as COACH, showcase their tailored designs and displays for the Chinese market, offering deeply customized products to secure their places in the Chinese market. For them, the 7th ...
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Think Hot Wheels car designs are crazy? Meet the man responsible
The answer is Mattel, makers of the legendary Hot Wheels model cars that many of us grew up with. But before we get into the ...
(CIIE) China Focus: Global brands showcase tailored designs at CIIE to capture Chinese market
Visitors joined a long queue at the booth of US fashion company COACH during this year China International Import Expo CIIE eager to craft bag ta ...