Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

Believing that only life-orientations or personalities cannot describe the typical lifestyles that differentiate people, we prefer to say that psychological characteristics explain consumer behavior ...

A study of the changing nature of consumer behaviour in a dynamic environment. Psychological, sociological and individual factors are investigated with reference to how they affect consumer behaviour.

Dilsher Singh Malhi, Founder and Chief Executive Officer (CEO) of Zupee, stated that a deep understanding of consumer behaviour and strong data-driven artificial intelligence (AI) can aid the ...

Elon Musk's support of President Donald Trump in the 2024 election and subsequent role in his administration has led to a flight of Democratic consumer support for Tesla that could be harming the ...