The TV is powered by the same Bravia XR processor as the more expensive Bravia 9. The XR processor, like all the new TV chips we’ve seen this year, promises to leverage AI to improve the set’s picture ...

The 55-inch Sony Bravia XR A95L OLED 4K TV, which is originally priced at $2,800, is on sale from Best Buy with a $200 discount that pulls its price down to $2,600. The savings aren’t much ...

Some key ones include the Cognitive Processor XR, Sony's flagship chip used in the premium Bravia XR series, and HDR10, HLG, and Dolby Vision support. In addition, it has a 10-bit VA panel with ...