Small business owners are known as risk takers due to the passion and resilience they have for being able to start a new ...

spoke with ten professional namers about how they come up with brand names. Naming brands is a creative process — and sometimes it's helpful to maintain an 'open source' mindset to share ideas ...

There are many name generators available with different strengths. Here are some additional details on the options mentioned earlier: ChatGPT offers prompt ideas for coming up with a brand name.

Mission-based branding has been a persistent trend across industries in the last few years, reflected in 2024 and 2025 through microtrends like underconsumption and a resurgence of activism.

your branding goes a long way if you create a unique name. Remember, you don't want to have legal issues due to copyright.

In working with these clients and helping them create narratives that stick, I’ve learned the key to successful brand storytelling isn’t necessarily about relying on your company’s name from ...

The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products An effective brand strategy gives you a major edge in increasingly ...

Two cryptid names back-to-back feels like the sports world is running out of ideas. Using a humanoid creature for a mascot and branding is also off-putting to me, but I was in the minority. Even the ...