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Roger Federer and Elmo Help Explain On's Logo in New Super Bowl Ad
The ad serves as a lighthearted approach to explaining the company's logo, which is often mistaken for "QC" instead of "ON." ...
Hutchinson City Council adopts new logo and tagline from branding initative
What do you think of when you think of Hutchinson? For Chandlerthinks, a Tennessee-based marketing and branding company the city hired to help with a branding initiative, the answer was “A ...
Kiehl’s makes a font out of pubes, Starbucks goes back to basics, and Slice soda returns from the ’80s
This week, skincare brand Kiehl’s debuted a hairy new font, Starbucks continued to roll out its feel-good nostalgia marketing, and an iconic ’80s soda was revived for the year 2025. Here’s all the ...
Major CT company rolls out new logo in age of smartphone communication. Its name is changing too.
The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital ...
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Super Bowl LIX logo explained and impact it has on merchandise price
Super Bowl LIX will feature a logo created by a local New Orleans artist, a first for the NFL, and how that affects how much ...