A creator’s brand architecture At the heart of this trend are the creators themselves, who have transitioned from content creators to brand architects. Unlike traditional celebrities ...

Since PlayStation is part of the Sony brand, every game studio owned by the company programs with PlayStation architecture in mind. Many older PlayStation exclusives have been ported to other ...

Honda and Sony have teamed up on a new EV brand due to launch in 2025 ... have launched the first EVs based on its proprietary e:Architecture platform. Honda's sole EV on sale now uses GM's ...

This article is part of a series of articles on brand architecture in the digital age. Read more. Brand architecture can be a theoretical and over-intellectual process. Debates about naming, visual ...

Sound quality is yet another area where Sony believes the LinkBuds Fit excel. It claims that the V2 chip and the Fit’s “Dynamic Driver X” architecture were both inherited from the company ...

Explores key insights on brand architecture, or the organisation of a brand portfolio, highlighting methods and techniques to maximise the value of a portfolio while keeping clarity for consumers and ...

The Sony PS3 Super Slim is the gaming brand's latest console and it's cheaper ... Sony says it has completely redesigned the internal PS3's design architecture, and reduced the internal volume ...

Alleged specs, teardown of PlayStation 5 Pro have emerged online just days ahead of its November 7 release date.

Do not use the logo on complex backgrounds or contrasting color elements. An effective brand architecture is a clear, prioritized system that allows for growth and consistency, and that builds equity ...

A look at the legacy of the Sega Saturn, 30 years later. Explore the Saturn's history, game library, and the impact it had on ...

One of the big stars of 2023’s show was the first prototype from Afeela, a freshly inaugurated brand spun out of a partnership with Sony and Honda ... covering everything from architecture and ...

Xerox is barely around as a brand anymore. Apple entered into a partnership with ... That explains why Apple went out and ...