Change in packaging design is fraught with danger. Sometimes a new design is needed to inject some life into a brand that's losing its edge or to help a product stand out on the shelf amid new ...

Depending on my mood while shopping, I might be moved to purchase bottles based on a label’s aesthetic appeal or authoritative seal of approval. I am influenced by wine labels. Everyone is.

Inspired by fashion, the design reimagines the 1942 bottle in a green and purple colorway, with the Korean symbol for Gou's last name on the label.