Rolls-Royce is trying a new strategy ... options on the Rolls are appealing to China's new monied class. "It's not bling-bling, let's say in a typical way," Müller-Ötvös said.

Rolls-Royce is a subsidiary of BMW and is headquartered in Goodwood, England. For more than a century, the British marque has represented ultraluxury in cars and, more recently, SUVs with the ...