Over the decades, iconic brands ranging from Pepsi to Apple ... momentum and precision (it's number one on our list of best ...

Respondents were shown the logos of 100 top global brands, then asked to name and describe the ones they found most memorable. Nike is the most memorable of the logos examined (16% of respondents ...

Detroit-based fintech company Rocket has unveiled a slick new logo that unites the Rocket Companies brand under one streamlined new identity. The bold refresh emanates power and authority with its ...

TIME and Statista have named consumers' favorite brands of the year The World’s Best Brands of 2024 ranking recognizes the top brands across the globe, as favored in consumer surveys ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...