BMW Is Testing a New All-Electric Prototype With ‘Super-Brain’ Computers
BMW calls these “super-brain” computers the car’s “Heart of Joy,” and says they will control systems on the car including the ...
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The Ultimate Driving Machine: How BMW’s Iconic Slogan Was Born
BMW has touted themselves as “The Ultimate Driving Machine” for decades. But do you know the real origin story?
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Endurance test for “Heart of Joy” - the BMW Vision Driving Experience
Showcasing driving pleasure up to the physical limits is the BMW Group’s mission with its new high-performance test vehicle – the BMW Vision Driving Experience. This Vision Vehicle is not destined for ...
BMW’s odd views on EVs are driving massive success
The Tesla Model Y and Model 3 are among the top-selling EVs because they offer great range at an approachable price. In a ...