Apple CEO Tim Cook is "hell bent" on bringing true augmented reality glasses to market before Meta can achieve the same feat, ...

The Meta AI-style glasses would serve as a placeholder until Apple can deliver more advanced AR eyewear, a new report ...

Those glasses don’t do AR, but they may be followed by ones that do, it’s thought. Here’s what we know. ForbesApple iPhone 16 ...

That sector is a little more diverse these days, but we still see those two big players battling it out. Now, Apple has its ...

According to Mark Gurman, Apple is working on a "lighter and cheaper" refresh of Apple Vision Pro. But it's just a stepping ...

Apple has reportedly advanced plans for two Vision Pro successors: a more accessible model and a high-performance version ...

A new report says Tim Cook's top priority is making industry-leading AR glasses, a product that would effectively "kill" the ...

Apple is reportedly working on a lighter and cheaper Vision Pro, along with a tethered version that plugs into the Mac.

Apple's Vision Pro is considered a commercial flop. Nevertheless, the Apple CEO continues to pursue his goal: real AR devices ...

Here's what Apple might be working on before it introduces its first pair of augmented reality (AR) smart glasses.

In fact, according to Bloomberg ’s Mark Gurman, a longtime Apple reporter with deep connections inside the company, Cook is ...