AI startup Hightouch has raised $80 million on a $1.2 billion valuation for marketing tools powered by machine learning and ...

Warner Bros. Discovery is the latest publisher to integrate with an offering that has been piloted by Coca-Cola and GroupM Wavemaker.

The FMCG giant claims it ads are being tested and optimised in days versus weeks – and at a tenth of the cost – thanks to AI.

LinkedIn's new Conversions API and Revenue Attribution Report can help give marketers deeper insights and improved ...

GenAI has made waves across every company, and marketing is one of the core disciplines navigating the choppy waters.

Learn how AI-powered tools are reshaping influencer marketing strategies, driving ROI, and fostering authentic creator ...

The report talks about how 2024 marked a transformative phase for mobile advertising & trends to looks forward in 2025 ...

You can think of first-party data matching like speed dating. Except you already know everything about your date.

Google enables marketers to target people with serious illnesses and crushing debt—against its policies—as well as the makers ...

The marketing trends of 2025 offer immense opportunities for innovation. From embracing AI to rethinking personalization and ...

Tiger Pistol, the most advanced local advertising platform, today announced the release of its latest playbook, Empowering ...

Consumers are tuning out traditional marketing. Stand out with personalization that feels thoughtful, not intrusive. The post ...