Nike's move to appeal to more female athletes continued with its first Super Bowl ad in 27 years.

The Kansas City Chiefs fell short of producing the first three-peat in NFL history, as they were defeated by the Philadelphia Eagles by a score of 40-22 during ...

The 60-second spot, narrated by Grammy Award-winning artist Doechii, showcases highlights from several top athletes, including Caitlin Clark, USC women's basketball player JuJu Watkins, Olympic ...

USC Trojans women’s basketball star, JuJu Watkins signed an NIL deal with Nike in 2022 when she was just a senior in high school. In October, Watkins and Nike a ...

Donald Trump mocked pop star Taylor Swift after the singer was booed Sunday at the Super Bowl during the Kansas City Chiefs defeat to the Philadelphia Eagles."The only one that had a tougher night ...

Luka Doncic's prospective Lakers debut has the basketball world talking, and the NBA's corporate sponsors are no exception.

Luka Doncic's departure from the Dallas Mavericks stole sporting headlines last week, and 2K Sports could use lessons from the trade going forward.