With a new Nike CEO, the move is part of the sports gear titan's evolving strategy and yet another chapter in the expansion of Kim Kardashian's business empire.

The festivities culminated in the NBA All-Star Game, where the league’s top players put on a show for fans worldwide. Shaq’s ...

Damian Lillard hosted an epic Bay Area celebration with basketball stars and entertainers showing love to the iconic shoe.

Discover the latest Adidas Superstar II release, featuring a range of fresh color options while maintaining the timeless ...

Damian Lillard's Adidas Dame X is finally here. Check our Sneakers news for more upcoming releases and breaking content!

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Messi jersey sales in Ohio were 30% higher in 2024 than 2023, MLS noted. So, Messi's move to the United States continues to stir fans and promote the growth of soccer. Messi again was ranked No. 1 for ...

Nike have kind of had reverse history. Nike started with running, made a splash with basketball, then expanded into other ...

Sonja Craparo decided to start a running club called the Dunedin Women Runners. In just five years she says they’ve gone from ...

Alongside Messi, ten young footballers from men’s and women’s teams will wear the new F50s. This includes Lamine Yamal, Jaedyn Shaw, and other rising stars like Claudio Echeverri, Antonio Nusa, and ...

"Frankly, Nike could have absolutely run the Adidas spot and put Nike at the end of it, and it would have been pretty ...

Anthony Edwards doesn’t consider himself a superstar.